Flare, a leader in micromobility safety intelligence, welcomes Scott Barger to its advisory team, bringing a fresh perspective and extensive expertise to shape the future of protecting vulnerable road users(VRUs). Together, they are driving innovation and transforming the landscape of micromobility safety.

 As the co-founder of Zwift, a ground-breaking virtual training platform, Barger has demonstrated an exceptional understanding of the cycling industry and a relentless commitment to creating engaging and immersive experiences. His personal connection to the cause, stemming from a cycling accident, fuels his drive to enhance road safety for all.


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When asked about his decision to join Flare, Barger expressed his enthusiasm, stating, "I'm incredibly excited to collaborate with the Flare team in their quest to Protect the World, one journey at a time.As both a devoted cyclist and a father to a fearless 2-year-old daughter, I am acutely aware of the risks faced by VRUs on the road. My own experience of being involved in an accident due to the all-too-common 'I didn't see you' scenario emphasises the urgent need for innovative safety solutions."


Flare has developed a state-of-the-art incident detection and response platform that leverages real-time data to create a robust network of VRUs. By empowering drivers with timely alerts and fostering a heightened sense of awareness, Flare significantly reduces the risk of accidents caused by a lack of driver awareness.


With Barger's invaluable contributions, Flare is poised to revolutionise the field of micromobility safety. His strategic guidance and global perspective will play a pivotal role in shaping the future of the industry, safeguarding the lives of countless VRUs.